Grab
⇒ Update profile picture with your black outfit
Then 3 easy steps each day:
1. Upload the graphics
2. Copy the social media caption with your PERSONAL SWELL LINK at the top
3. Tag JLB and that day's community partners
Example Post from Last Year:
Optional EMAIL and TEXT MESSAGE:
GENERAL EMAIL: ANY DAY
Subject Line: Introducing the Little Black Dress Initiative
Dear [recipient name],
I hope you’re doing well! I wanted to personally reach out and let you know about a special fundraiser that I'm participating in over the next week, The Little Black Dress Initiative (LBDI). I will be wearing a black outfit for five (5) consecutive days to advocate and raise awareness for the numerous programs the Junior League of Birmingham partners with throughout the year. The goal is to raise funds and spark conversations around some of Birmingham's most critical issues, including human trafficking and domestic violence awareness and prevention, health and wellness, education, food insecurity, and adult and adolescent literacy. As a member of the JLB, my goal is to raise at least $100 by the end of the week!
Please consider donating to my campaign this week by visiting my personal link: INSERT PERSONAL SWELL LINK. I simply can’t thank you enough for considering supporting this important fundraiser!
With gratitude,
[your name]
GENERAL TEXT: ANY DAY
Hey [recipient name]! I wanted to let you know about an important fundraiser happening right now, The Little Black Dress Initiative (LBDI). It supports the Junior League of Birmingham and my goal is to raise at least $100 by the end of the week. All of the money raised will go back to the JLB’s community projects for a better Birmingham.
Can you support my campaign with a donation? Any amount helps: INSERT PERSONAL SWELL LINK. Thanks for your support!